Classement QS 2025 : Quels sont les meilleurs masters en marketing ?
Le classement QS 2025 a été effectué pour différentes catégories. Dans cet article, nous parlerons des meilleurs programmes de masters en marketing dans le monde.
Lire plus : Classement QS 2025 : quels sont les meilleurs masters en management dans le monde ?
QS 2025 : Les meilleurs masters en marketing français
| RANG FRANCE | RANG MONDE | ÉCOLE |
|---|---|---|
| 1 | 1 | HEC Paris |
| 2 | 2 | ESSEC Business School |
| 3 | 4 | ESCP Business School |
| 4 | 8 | emlyon business school |
| 5 | 10 | EDHEC Business School |
| 6 | 17 | SKEMA Business School |
| 7 | 19 | Audencia Business School |
| 8 | 24 | Grenoble École de Management |
| 9 | 43 | IÉSEG School of Management |
| 10 | 47 | KEDGE Business School |
| 11 | 49 | TBS Education |
| 12 | 61-70 | ICN Business School |
| 13 | 71-80 | Montpellier Business School |
| 14 | 81-90 | Excelia Business School |
| 15 | 91-100 | Rennes School of Business |
| 16 | 101+ | ESC Clermont |
HEC Paris et ESSEC Business School occupent respectivement les première et deuxième places mondiales, ce qui souligne l’excellence de la formation en marketing en France. ESCP Business School les suit de près, avec une 4e place mondiale, montrant une forte présence française dans le top mondial des programmes en marketing.
Finalement, quatre écoles françaises : HEC, ESSEC, ESCP, emlyon figurent dans le top 10 mondial. Une très belle performance pour la France !
Des écoles comme Audencia et Grenoble Ecole de Management maintiennent des positions fortes à l’échelle mondiale, ce qui montre la diversité et de la compétitivité de l’enseignement du marketing à travers le pays.
Des institutions comme IÉSEG, KEDGE, et TBS Education, bien que classées au-delà du top 10 mondial, montrent que même les écoles considérées comme moins dominantes à l’échelle mondiale offrent des programmes de qualité qui sont reconnus internationalement.
Lire plus : Classement QS 2025 des meilleurs masters en finance
TOP 50 des meilleurs masters en marketing selon le classement QS
| RANG | ÉCOLE | PROGRAMME |
|---|---|---|
| 1 | HEC Paris | Master in Marketing |
| 2 | ESSEC Business School | MSc in Marketing Management and Digital |
| 3 | IE Business School | Master in Strategic Marketing and Communications |
| 4 | ESCP Business School | MSc in Marketing & Creativity |
| 5 | Columbia Business School | MS in Marketing Science |
| 6 | Imperial College Business School | MSc Strategic Marketing |
| 7 | Warwick Business School | MSc Marketing & Strategy |
| 8 | emlyon business school | MSc in International Marketing & Business Development |
| 9 | Esade Business School | MSc in Marketing Management |
| 10 | EDHEC Business School | MSc in Marketing |
| 11 | Manchester (Alliance) | MSc Marketing |
| 12 | WU (Vienna University of Economics and Business) | Marketing |
| 13 | Texas (McCombs) | Texas McCombs Master of Science in Marketing |
| 14 | University of St.Gallen | Master in Marketing Management (MiMM-HSG) |
| 15 | USC (Marshall) | Master of Science in Marketing |
| 16 | University of Edinburgh Business School | Masters in Marketing |
| 17 | SKEMA Business School | MSc International Marketing & Business Development |
| 18 | Erasmus (RSM) | Master of Science in Marketing Management |
| 19 | Audencia Business School | Master in Digital Strategy and Data Marketing |
| 20 | Minnesota (Carlson) | Master of Marketing |
| 21 | Trinity Business School, Trinity College Dublin | MSc in Digital Marketing |
| 22 | Cranfield School of Management | MSc Strategic Marketing |
| 23 | Vlerick Business School | Masters in Marketing & Digital Transformation |
| 24 | Grenoble Ecole de Management | MSc Marketing |
| 25 | Leeds University Business School | MSc International Marketing Management |
| 25 | Macquarie Business School, Macquarie University | Master of Marketing |
| 27 | Mitch Daniels School of Business (Purdue) | Master of Science in Marketing |
| 28 | Michigan State (Eli Broad) | Master of Science in Marketing Research and Analytics |
| 29 | BI Norwegian Business School | MSc in Strategic Marketing Management |
| 30 | John Hopkins (Carey) | MS in Marketing |
| 31 | UCD (Smurfit) | MSc Marketing |
| 32 | POLIMI School of Management | International Master in Marketing Management, Omnichannel and Consumer Analytics |
| 33 | Georgia (Terry) | Master of Marketing Research |
| 34 | City University of Hong Kong | Master of Science in Marketing |
| 35 | Durham University Business School | MSc Marketing |
| 36 | Texas A&M (Mays) | MS Marketing |
| 37 | INCAE Business School | Executive Master in Marketing and Sales |
| 38 | Florida International University College of Business | Master of Science in Marketing |
| 39 | York (Schulich) | Master of Marketing |
| 40 | Pace University (Lubin) | MS Marketing Analytics, MS Social Media & Mobile Marketing |
| 41 | Lancaster University Management School | MSc Marketing Management |
| 42 | Bath School of Management | MSc in Marketing |
| 43 | IESEG School of Management | Master in Digital Marketing & CRM |
| 44 | Bayes Business School | MSc Marketing Strategy and Innovation |
| 45 | American (Kogod) | MS Marketing |
| 45 | Aston Business School | MSc Strategic Marketing Management |
| 47 | KEDGE Business School | MSc Marketing |
| 47 | Strathclyde Business School | MSc in Marketing |
| 49 | TBS Education | MSC Marketing, Management and Communication |
| 50 | Birmingham Business School | MSc Marketing |
Comme évoqué précédemment, deux écoles françaises dominent le classement QS 2025 des meilleurs masters en marketing : HEC Paris et ESSEC Business School, grâce à leur programme Master in Marketing et MSc in Marketing Management and Digital. Des programmes qui conservent leur place par rapport à l’année dernière. Les deux institutions sont suivies par l’IE Business School, une école espagnole qui propose un programme Master en marketing stratégique et communications.
